If Augusta National is heaven for golf lovers, then Berckmans Place — known to insiders as simply BP — is something beyond. Tucked behind Georgia pines and hidden from view, it doesn’t advertise itself with banners or velvet ropes. It doesn’t need to. Its reputation speaks volumes.
Berckmans Place isn’t just exclusive — it’s one of the most luxurious hospitality experiences in all of sport. For those lucky enough to step inside, it offers a glimpse into a world very few will ever see.
What Exactly Is Berckmans Place?
Named after the Berckmans family, who once owned the land that became Augusta National, Berckmans Place is the club’s most coveted invitation-only venue. You won’t find your way in through the public ticket lottery. It’s typically reserved for major corporate partners and personal guests of the club.
But this isn’t a tent beside a fairway. It’s a full-scale complex — elegant, expansive, and designed to offer absolute comfort in every detail.
What Sets It Apart
Five-Star Dining
Inside BP, there are multiple full-service restaurants, each offering refined cuisine — all included. Whether you’re craving shrimp and grits, dry-aged ribeye, or a sushi roll with a green jacket twist, you’ll find it here. Dishes are plated with care, served without fuss, and often paired with a glass of something exceptional.
Even the pimento cheese sandwich gets a makeover — expect truffle crisps on the side and a sommelier’s recommendation to go with it.
Premium Open Bar
Every bar in BP is fully stocked with top-shelf spirits, rare whiskies, fine wines, and signature cocktails. You’ll drink well, whether you’re at a quiet table with a CEO, chatting with a caddie’s spouse, or standing beside someone who’s worn a green jacket more than once.
Private Perks and Amenities
- Reproduction Putting Greens: Replicas of holes 7, 14, and 16 let you test your feel on the same contours the pros face.
- Private Merchandise Shop: Skip the lines — this boutique offers the same Masters gear without the crowds.
- Concierge Services: From shipping your purchases to cleaning your shoes, it’s all taken care of before you even think to ask.
Close to the Course — But Without the Crowds
BP guests don’t miss the action. Private walkways lead to prime viewing spots at holes 5, 6, 7, and 16. You can drift between sipping bourbon in the shade and catching world-class golf within minutes. It’s convenience without compromise.
The Price of Access
It’s not cheap — and it’s not meant to be. Access to Berckmans Place is typically part of large corporate hospitality packages. Pricing rumours range from $7,000 to over $12,000 per person, per day, with packages that can easily climb into six figures. For most, it’s a dream. For a fortunate few, it’s an annual tradition.
No Cameras, No Posts, No Noise
Berckmans Place doesn’t chase attention. Phones are prohibited. Photos aren’t allowed. What happens inside is meant to stay there. Deals are made, careers are launched, and conversations unfold — all without a single Instagram post.
It’s one of the last true sanctuaries in sport. Exclusive not just in access, but in atmosphere.
Why It’s More Than Just Luxury
Berckmans Place is Augusta’s most private corner — a place where tradition, hospitality, and quiet opulence come together. It’s not somewhere you ask to go. It’s somewhere you’re invited, and even then, only if the stars align.
And for those who do make it past the pines and through those understated doors, it’s something they’ll never forget — even if they never speak a word about it.
